Starting up a coupon campaign today, or continuing an existing one, could only serve to boost a business’s profits, traffic, brand image, and show competitive pricing. Plus, everybody loves a good deal. Here are some ways to stand out from competitors and generate foot traffic:
- Create an Incentive to Buy Now: Time limits on coupons should not be too short, since few customers will need a product or service in such a small amount of time. They should not extend for too long either, because that would defeat the purpose of attracting customers with a limited-time offer. Make the deals specific and urgent to incentivize customers to realize the value in the deal.
- Be specific in your offer: The most effective coupons feature either percentages greater than 20% off or definitive dollar amounts such as $5, $15, or $20. Discounts applying to a single object tend to work better than storewide discounts and can also help you move inventory
- Offer Bonuses: “Buy One Get One Free” or “Free with Purchase” offers work well. While Freebies attract customers, they may not return to make a purchase.
- Loyalty Punchcard: Bring customers back with a grand prize after a set amount of loyalty punches. Set a minimum amount for each person to spend on each purchase before or do the loyalty punch per visit.
- Design is Key: The coupon needs to catch attention so check for spelling mistakes and graphics. Use commanding and attention-grabbing words and headlines. If the promotion is too complicated or has too many restrictions, it will confuse and turn off potential customers. Be honest with your customers and make the coupon convenient to use on any day.
PlanetDaily has made generating coupons easy for your cannabis business. You have several options for customizing your weed coupons. We have tons of eye-catching graphics, a prominent space for your business logo, clearly defined offers for each deal, and a loyalty punchcard where you set the parameters. All you have to do is input and go, and each coupon can be made in less than 5 minutes! We also make redeeming the coupons easy for both the vendor and consumer. Sign Up today to start bringing in more foot traffic for your cannabis business!